Sales & Marketing Manager Job in Kenya at Kenya Railways

Why This Role Matters

This Sales & Marketing Manager role allows professionals to develop key skills in Government. The position offers career growth opportunities while supporting the company's mission and values.

Responsibilities for Sales & Marketing Manager in Kenya

• A key aspect of the role involves identifying, initiating, and negotiating strategic partnerships with critical stakeholders such as shipping lines, clearing and forwarding agents, logistics service providers, and regional trade partners. These partnerships are essential in expanding the Corporation’s customer base, increasing cargo volumes, and enhancing service delivery capabilities. The Sales and Marketing Manager will lead stakeholder engagement initiatives, ensuring strong and productive relationships with government agencies, regulatory bodies, and regional clients to support business continuity and customer satisfaction.
• The job holder will be responsible for establishing and maintaining effective communication and coordination channels between customers and internal operational teams. This is crucial to ensure that service delivery consistently meets or exceeds agreed service level agreements (SLAs). By fostering collaboration across departments, the manager will help bridge operational gaps, address customer concerns promptly, and enhance the overall customer experience.
• The role also requires the development and execution of customer retention and acquisition strategies designed to build long-term customer loyalty and attract new business opportunities. The manager will oversee key customer accounts, ensuring personalized service delivery and continuous engagement to strengthen relationships and drive repeat business.
• In addition, the Sales and Marketing Manager will conduct regular market research and competitive analysis to stay informed about industry trends, customer preferences, and emerging opportunities. The insights gathered will be used to guide business development initiatives, refine service offerings, and maintain a competitive edge in the market. The role demands a proactive approach in identifying risks and opportunities within the business environment and recommending appropriate strategic interventions.
• Furthermore, the position involves developing and implementing effective pricing strategies, including setting competitive rates, fares, and service charges that balance profitability with market demand. The job holder will coordinate feedback mechanisms, ensuring that customer insights are systematically collected, analyzed, and used to improve service delivery and innovation.
• The Sales and Marketing Manager will also ensure compliance with Quality Management Systems (QMS) and risk management frameworks by embedding best practices into business processes. This includes maintaining high standards of service quality, operational efficiency, and regulatory compliance.
• Leadership is a critical component of the role, as the job holder will be responsible for coaching, mentoring, and developing a high-performing team. The manager will foster a culture of accountability, collaboration, and continuous improvement, ensuring that team members are aligned with organizational goals and equipped with the necessary skills to deliver exceptional results.

Qualifications for Sales & Marketing Manager in Kenya

• Master

How to Apply for Sales & Marketing Manager in Kenya

Interested and qualified candidates should submit their applications through the official job link available on the Kenya Railways Corporation website. Applicants must include a signed application letter, detailed CV, copies of academic and professional certificates, and a copy of their National ID or Passport.