Job Description
Beachfront Vipingo is inviting applications from accomplished, commercially focused professionals for the position of Head of Sales & Marketing. This executive leadership opportunity is designed for an individual who combines strategic vision with exceptional commercial acumen and a proven ability to deliver sustainable revenue growth within the hospitality industry. The successful candidate will lead the organization's sales, marketing, branding, customer acquisition, and business development functions while ensuring that every commercial initiative contributes directly to business profitability and long-term market competitiveness.
Reporting to the General Manager, the Head of Sales & Marketing will champion innovative revenue generation strategies that strengthen the property's position as a preferred destination for leisure travelers, corporate guests, conferences, weddings, social events, and hospitality experiences. The role demands a leader who understands changing consumer behavior, digital transformation, hospitality trends, and competitive market dynamics while maintaining a strong focus on customer satisfaction and brand excellence.
The successful candidate will oversee multidisciplinary teams responsible for corporate sales, digital marketing, creative branding, and business development. Working collaboratively with operational departments, the position will ensure that promotional campaigns, pricing strategies, customer engagement initiatives, and partnership programs consistently align with organizational objectives. The role also requires developing new business opportunities through strategic partnerships with travel agencies, tour operators, event planners, corporate organizations, government institutions, and international travel partners.
A major responsibility of this position involves enhancing direct booking performance through effective digital marketing initiatives, search visibility improvements, social media campaigns, targeted advertising, customer relationship management programs, and compelling brand storytelling. The Head of Sales & Marketing will continuously evaluate campaign effectiveness using measurable performance indicators, market intelligence, and customer insights to optimize return on marketing investment.
The successful applicant will also play a significant role in expanding conference, meetings, incentives, conventions, exhibitions, weddings, banquets, and food and beverage revenue streams by introducing creative sales initiatives tailored to diverse customer segments. Strong analytical capabilities will be essential for preparing accurate revenue forecasts, identifying growth opportunities, managing budgets, and supporting executive decision-making with reliable commercial data.
Beachfront Vipingo seeks an energetic leader capable of fostering innovation, motivating high-performing teams, strengthening customer loyalty, and maintaining productive business relationships across multiple sectors. The ideal candidate should demonstrate integrity, commercial awareness, outstanding leadership skills, and the ability to adapt quickly within a fast-changing hospitality environment. This position offers an excellent opportunity to influence the strategic direction of a growing hospitality brand while contributing meaningfully to guest satisfaction, organizational excellence, and sustainable business success.
Key Responsibilities
- Provide strategic leadership for the entire sales, marketing, branding, digital marketing, and business development functions while ensuring alignment with organizational objectives.
- Design, implement, monitor, and continuously improve integrated commercial strategies that accelerate revenue growth and strengthen market positioning.
- Develop annual sales plans supported by measurable performance targets, revenue forecasts, and detailed execution roadmaps.
- Build long-term relationships with corporate organizations, travel management companies, tour operators, event organizers, government institutions, and strategic partners.
- Identify new commercial opportunities that increase occupancy, guest acquisitions, and repeat business throughout the year.
- Lead initiatives aimed at expanding conference, meetings, incentives, conventions, exhibitions, weddings, banquets, and private event bookings.
- Develop innovative hospitality packages that appeal to leisure guests, corporate clients, families, and international visitors.
- Supervise the Sales and Marketing Officer, Sales Executives, Digital Marketing Officer, and Graphic Designer while promoting teamwork and accountability.
- Establish departmental performance objectives and conduct regular coaching, mentoring, and performance evaluations.
- Oversee digital advertising campaigns across multiple online platforms to improve customer engagement and increase direct reservations.
- Guide content development that reflects the Beachfront Vipingo brand while maintaining consistency across all communication channels.
- Strengthen the company's online reputation by monitoring customer feedback and implementing service recovery initiatives where necessary.
- Direct social media strategies that increase audience growth, customer interaction, and brand awareness.
- Coordinate marketing communications, promotional campaigns, advertising activities, and public relations initiatives.
- Conduct comprehensive market research to identify emerging hospitality trends, customer preferences, and competitor activities.
- Analyse commercial performance reports to identify strengths, risks, and opportunities for business expansion.
- Develop pricing recommendations that maximize occupancy and revenue without compromising customer value.
- Maintain accurate sales pipelines and customer relationship management records for effective business tracking.
- Prepare monthly, quarterly, and annual sales performance reports for executive management.
- Collaborate closely with operations, reservations, finance, food and beverage, and guest services teams to deliver integrated commercial solutions.
- Participate in hospitality exhibitions, networking forums, trade events, and tourism promotion activities.
- Ensure marketing budgets are utilized efficiently while delivering measurable returns on investment.
- Negotiate commercial agreements that create mutually beneficial partnerships and sustainable business opportunities.
- Drive customer retention initiatives through loyalty programs and relationship management strategies.
- Support the introduction of new hospitality products, guest experiences, and promotional campaigns.
- Ensure all sales and marketing activities comply with organizational policies, ethical standards, and industry best practices.
- Monitor key performance indicators including room revenue, event bookings, conference sales, digital engagement, food and beverage sales, and customer acquisition.
- Prepare strategic recommendations that contribute to continuous organizational growth and commercial excellence.
- Promote innovation throughout the commercial department by encouraging creative thinking and continuous improvement.
- Perform any additional responsibilities assigned by the General Manager in support of business objectives.
Qualifications & Requirements
- Applicants should possess a Bachelor's Degree in Marketing, Hospitality Management, Tourism Management, Business Administration, or another closely related discipline obtained from a recognized institution. Candidates must demonstrate a minimum of seven years of progressive professional experience in sales and marketing leadership within the hospitality industry, with a proven record of delivering commercial growth, increasing market share, and managing high
- performing teams. The ideal candidate should possess exceptional leadership abilities, strategic planning expertise, commercial awareness, negotiation skills, customer relationship management knowledge, and excellent interpersonal communication capabilities. Strong understanding of hospitality sales, corporate account management, digital marketing, branding, business development, event marketing, revenue optimization, and customer experience management is essential. Applicants should demonstrate proficiency in CRM platforms, Microsoft Office applications, presentation software, data analysis tools, and digital marketing technologies. The successful candidate must be capable of interpreting market intelligence, analyzing business performance metrics, preparing revenue forecasts, managing multiple commercial projects, and making informed strategic decisions. Excellent organizational skills, creativity, attention to detail, professionalism, adaptability, integrity, and the ability to thrive in a results
- oriented environment are highly desirable. Experience in developing successful marketing campaigns, managing corporate partnerships, driving conference and event sales, and strengthening online brand visibility will provide a significant competitive advantage.
How to Apply
Interested candidates who meet the stated requirements are invited to submit a comprehensive application consisting of an up-to-date Curriculum Vitae (CV), a cover letter outlining their suitability for the position, and certified copies of relevant academic and professional certificates. Applications should clearly indicate "Head of Sales & Marketing" in the subject line or application heading. Only shortlisted candidates will be contacted for the next stage of the recruitment process. Beachfront Vipingo is an equal opportunity employer committed to attracting highly qualified professionals who share the organization's commitment to excellence, innovation, integrity, and exceptional customer service.
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