Job Description
KPMG East Africa is seeking an innovative and technically skilled Digital Platforms Associate to join the Clients & Markets team based in Nairobi, Kenya. This position offers an exciting opportunity for a digital professional who enjoys combining technology, marketing, analytics, content governance, and user experience to strengthen an internationally recognized professional services brand. The successful candidate will play a central role in maintaining and advancing the firm's digital ecosystem while ensuring every online platform reflects exceptional quality, reliability, security, and brand consistency.
The Digital Platforms Associate will oversee the day-to-day administration of corporate websites, campaign landing pages, digital assets, and marketing technology platforms supporting business development initiatives across the East African region. Working closely with internal stakeholders, technology specialists, marketing professionals, and regional leadership teams, the successful candidate will help deliver engaging digital experiences that support client acquisition, strengthen thought leadership, and improve online engagement.
This role requires an individual who understands both the technical and strategic aspects of digital platforms. Beyond maintaining websites, the Associate will identify opportunities to enhance platform functionality, improve search visibility, optimize user journeys, monitor website performance, and implement innovative solutions that contribute to measurable business growth. The position also involves coordinating digital publishing workflows, ensuring content quality, maintaining governance standards, and supporting integrated marketing campaigns across multiple service lines.
A significant aspect of the role involves analyzing digital performance data and transforming insights into practical recommendations that improve customer engagement, website effectiveness, and campaign outcomes. The successful candidate will work with modern content management systems, analytics platforms, marketing automation technologies, and digital reporting tools while ensuring compliance with organizational standards, accessibility requirements, and information security policies.
The ideal professional possesses strong organizational abilities, excellent communication skills, analytical thinking, and the flexibility to manage several initiatives simultaneously. They should be comfortable working in a collaborative environment where continuous improvement, innovation, and attention to detail are highly valued. A proactive mindset, curiosity about emerging digital technologies, and commitment to delivering exceptional service will contribute greatly to success in this position.
Joining KPMG East Africa provides exposure to a diverse regional business environment, collaboration with multidisciplinary professionals, and opportunities to support high-profile client initiatives. Employees benefit from a culture that encourages continuous learning, professional development, innovation, and knowledge sharing while working with one of the world's leading professional services organizations. This role offers an excellent platform for individuals looking to build a rewarding career in digital platforms, marketing technology, and enterprise web management within a globally respected organization.
Key Responsibilities
- Develop and implement digital platform strategies that support marketing objectives, client engagement initiatives, and organizational priorities.
- Manage corporate websites, microsites, and digital portals to ensure consistent performance, security, and content accuracy.
- Coordinate platform enhancements, maintenance schedules, software updates, and technical improvements with internal and external technology teams.
- Monitor website functionality and promptly resolve platform issues affecting usability or performance.
- Review websites regularly to identify design inconsistencies, broken links, technical errors, and accessibility concerns.
- Publish, edit, and maintain digital content while ensuring compliance with brand guidelines and editorial standards.
- Organize content structures, metadata, page hierarchies, internal linking, and navigation to improve discoverability.
- Support search engine optimization initiatives by optimizing page titles, descriptions, structured content, and keyword relevance.
- Build and maintain campaign landing pages for marketing initiatives, events, publications, and thought leadership programs.
- Configure digital forms, registration pages, and customer interaction features that improve online engagement.
- Support marketing automation workflows including email campaigns, customer journeys, lead nurturing processes, and audience segmentation.
- Assist with CRM integrations that improve marketing efficiency and campaign reporting.
- Monitor campaign performance using digital analytics platforms and prepare meaningful reports for business stakeholders.
- Create regular dashboards highlighting visitor behavior, engagement metrics, website trends, conversion performance, and improvement opportunities.
- Implement tracking codes, event measurement, and analytics configurations supporting accurate performance reporting.
- Recommend user experience improvements based on behavioral data, testing outcomes, and customer feedback.
- Participate in website optimization projects that improve loading speed, responsiveness, navigation, and accessibility.
- Coordinate A/B testing initiatives and evaluate results to improve digital conversion rates.
- Research emerging digital technologies and recommend practical innovations that strengthen platform capabilities.
- Evaluate new tools, plugins, automation features, artificial intelligence solutions, and digital applications suitable for business adoption.
- Collaborate with regional marketing teams to deliver integrated campaigns across multiple digital channels.
- Maintain documentation covering publishing procedures, governance requirements, workflows, and platform standards.
- Ensure compliance with corporate branding, accessibility regulations, cybersecurity policies, and privacy requirements.
- Provide guidance and technical support to internal users responsible for digital content creation and publishing.
- Build productive working relationships with service line leaders, technology teams, marketing specialists, and external partners.
- Prioritize competing assignments while maintaining high levels of quality, accuracy, and responsiveness.
- Support continuous improvement initiatives that strengthen digital operations throughout the East African practice.
- Contribute ideas that improve efficiency, customer experience, operational excellence, and long-term digital growth.
- Perform additional digital platform responsibilities assigned in support of departmental objectives and organizational success.
Qualifications & Requirements
- Bachelor's degree in digital marketing, Digital Media, Business Information Technology, Computer Science, Information Systems, or a closely related discipline.
- Minimum of two years of relevant professional experience in digital platform management, website administration, web publishing, or marketing technology.
- Strong working knowledge of enterprise Content Management Systems such as SharePoint, Sitecore, Adobe Experience Manager, WordPress, or Drupal.
- Practical understanding of website architecture, digital governance, accessibility standards, and responsive design principles.
- Experience implementing SEO strategies and improving website visibility through technical and on
- page optimization.
- Familiarity with marketing automation platforms including Marketo, HubSpot, Adobe Campaign, or comparable solutions.
- Hands
- on experience using Google Analytics, Google Tag Manager, Google Search Console, and digital reporting tools.
- Excellent analytical skills with the ability to interpret performance data and recommend practical improvements.
- Strong project coordination and organizational capabilities.
- Outstanding written and verbal communication skills.
- Ability to work collaboratively across multiple departments and regional teams.
- Excellent attention to detail and commitment to maintaining high
- quality digital standards.
- Strong problem
- solving abilities and sound professional judgment.
- Ability to manage multiple priorities while consistently meeting deadlines.
- High level of integrity, accountability, professionalism, and commitment to continuous learning.
How to Apply
Apply by submitting your updated CV together with a concise cover letter demonstrating your suitability for the position. Applicants should also complete the employer's mandatory Digital Platforms Associate Candidate Summary form before submitting their application. Email your application documents to talentrecruit@kpmg.co.ke, quoting "Digital Platforms Associate – Clients & Markets" in the subject line. Applications will be reviewed on a rolling basis, and early submission is encouraged. Only candidates shortlisted for the next stage of the recruitment process will be contacted. Ensure all submitted information is accurate, complete, and reflects your professional qualifications and experience.